How did you start and why? Bob Shay Interview

My chairlift interview with Bob Shay the Founder of Surefoot ski boots.  We talk about his passion for skiing, how it helped him develop “a better way to put people in ski boots”. We find out why you should “rent skis and never boots”.  Thirty years and nearly half a million ski boots later, Surefoot is now the world’s biggest and best ski boot specialty store.  Sure foot custom ski boots have a lifetime guarantee.  You can find a Surefoot store anywhere you would want to ski.